September 2005

The Travel Bug - Issue 4

Internet Travel Planning
The Internet: Consumers’ Favourite Travel Destination. Overwhelmingly, consumers are turning to the Internet for their summer travel planning and purchasing needs, according to independent research conducted by Feedback Research, a division of the Claria Corporation a leader in online behavioral marketing. By analyzing the actual online traffic and conducting a survey among a sample of Claria's tens of millions of software users, Feedback Research was able to gain insight into online travel research and purchasing habits. Data was analyzed from April 1 through July 1, 2005, in the months leading up to summer vacation travel. A survey was also conducted among users who viewed travel category sites in the prior 30 days and also had purchased travel in the prior 12 months. Results indicated that consumers are still taking a trip to the Internet for their travel planning and purchasing needs, with 88% of survey respondents who went or are planning to go on summer vacation using or planning to use the Internet to research and/or purchase their summer vacation arrangements this year. 61% of respondents who went or were planning to go on summer vacation this year purchased or planned to purchase airline tickets online, +11 pts vs. those who went on a summer vacation last year. 52% purchased or planned to purchase hotel accommodations online, a +12 pt increase from last year. Visit the following link to read more on this article: http://www.travelwirenews.com/cgi-script/csArticles/articles/000051/005131-p.htm (Source: Travel Wire News 11/08/2005)

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